What a full SEO audit report should contain
HubSEO's free SEO audit report gives a site health score with the evidence behind it: speed and responsiveness metrics, a technical snapshot, page content and search engine readiness checks, and ranked fixes ordered by measured impact, each naming its source. The top fix and its AI prompt are free. The remaining fixes sit behind the Full Fix Pack.
What the free SEO audit report includes
A full SEO audit report is a set of measured findings, not a single score. The sections below are the sections of the free HubSEO report, in the order they appear, with the evidence each one reads from. A capture that did not complete is shown as a partial check or unavailable, never scored as zero.
| Report section | What it shows | Evidence source |
|---|---|---|
| Site health score | Overall score from speed, search checks and visitor experience, with a provenance strip marking the mobile Lighthouse, desktop Lighthouse and HTML captures as captured, partial check or unavailable | Lighthouse (mobile and desktop), page HTML |
| Detailed speed and responsiveness metrics | FCP, LCP, INP, CLS, TBT and TTFB for mobile, with INP taken from real-world Chrome UX Report data when enough Google user data exists | Lighthouse mobile run; Chrome UX Report field data |
| Technical snapshot | HTTPS, robots rules, render-blocking resources, DOM size, page weight, unused JavaScript and CSS, plus labelled experimental AI-search checks | HTTP headers, robots.txt, Lighthouse |
| One evidence-backed proposal | A fix preview showing the observed value and a proposed change; the full proposed value is redacted until Fix Pack access | Audit findings |
| Evidence-backed next steps | Ranked fixes ordered by measured impact, each naming its source. The top fix comes with a free prompt for an AI coding agent; the remaining fixes unlock with the Full Fix Pack (£39 per URL) or a paid plan | Audit findings |
| Page content and search engine readiness | Checks on page content, headings, images and security settings, including HSTS, CSP and redirect checks | Page HTML, HTTP headers |
| Verify and share | After you deploy, a live re-scan in a real browser compared against the baseline (sign in to verify), plus a shareable link once the report is saved | Live re-scan |
How to get and read a full SEO audit report
The report reads top to bottom in the order the sections appear. Five steps cover a complete pass.
- 1Enter the public URL on the free SEO audit page. No signup is needed for a check.
- 2Read the site health score and the provenance strip under it. It marks the mobile Lighthouse, desktop Lighthouse and HTML captures as captured, partial check or unavailable, so you know what the score rests on.
- 3Go through the measured sections: speed and responsiveness metrics, the technical snapshot, and page content and search engine readiness.
- 4Work the evidence-backed next steps. They are ordered by measured impact and each names its source. The top fix comes with a free prompt for an AI coding agent; the remaining fixes unlock with the Full Fix Pack (£39 per URL) or a paid plan.
- 5After deploying your changes, sign in and bring the site back into the scanner. It re-scans live in a real browser and compares the result against your baseline.
A full report versus a score
A score with no evidence behind it is not a report. The ranked fixes in a HubSEO report each name their source and state that nothing in them is invented from missing evidence. Unavailable evidence is never converted to zero: when the captures cannot support a score, the report says it carries no overall score instead of showing a placeholder.
Frequently Asked Questions
What should a full SEO audit report contain?
Measured sections rather than a lone score: loading speed and responsiveness, a technical snapshot of delivery and security settings, page content and search engine readiness checks, and ranked fixes that each name their evidence source. It should also say which captures completed and which did not, and let you re-verify a fix live.
Is the free SEO audit report enough?
The free check returns every measured section, the first ranked fix and a free prompt for the top fix, with no signup. The remaining fixes need the Full Fix Pack (£39 per URL) or a paid plan, and paid plans add ongoing checks and saved report history.
Why does a capture say partial check or unavailable?
The free report shows the state of its three captures: mobile Lighthouse, desktop Lighthouse and the page HTML. If the mobile Lighthouse or HTML capture does not complete, the run is marked partial. Whatever was not captured stays unmeasured and is never scored as zero.
Can I hand the SEO audit report to a developer?
Yes. Each ranked fix names its source, the fix preview shows the observed value and a proposed change, and a saved report has a shareable link. The top fix includes a prompt for an AI coding agent that needs no account; prompts for the remaining fixes come with the Full Fix Pack or a paid plan. After the change ships, sign in and bring the page back for a live re-scan.
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